Vice President, Brand Strategy (oncology)

About the Role

We are seeking a Vice President of Brand Strategy to lead high-impact strategic work across oncology brands within a fast-paced healthcare marketing and communications environment. This is a senior leadership role for a strategic thinker who combines deep scientific understanding with commercial brand expertise and a strong client partnership mindset.

The Vice President, Brand Strategy will guide clients across the full product lifecycle, from early market shaping and pre-launch planning through launch execution and long-term growth. This role partners closely with cross-functional teams to translate complex disease and market dynamics into clear, actionable strategies that drive brand success.

This position can be hybrid or remote within the United States, depending on business needs.

What You Will Do

Strategic Leadership

• Serve as the strategic lead across multiple oncology accounts and new business initiatives
• Develop comprehensive brand, portfolio, and go-to-market strategies grounded in market, competitive, and customer insights
• Lead launch planning, lifecycle strategy, and market development efforts to maximize commercial impact
• Translate disease state knowledge, scientific data, and unmet needs into differentiated positioning and messaging
• Design and facilitate strategic planning sessions and client workshops

Client Partnership

• Act as a trusted strategic advisor to senior client stakeholders
• Build strong, long-term client relationships through clear thinking and confident counsel
• Present strategic recommendations with executive presence and clarity
• Proactively identify growth opportunities, optimizations, and emerging client needs

Business Development

• Play a key role in new business pitches, proposals, and RFP responses
• Conduct competitive analyses and customer research, including healthcare provider interviews
• Present strategy during pitch meetings and support account growth initiatives

Team Leadership

• Lead, mentor, and develop a team of strategic planners
• Foster a culture of curiosity, excellence, and continuous learning
• Manage resourcing and prioritization across multiple engagements
• Coach team members through complex strategic and client challenges

Who This Role Is For

This role is ideal for a senior strategy leader who thrives in a dynamic environment and is comfortable navigating ambiguity. You are adaptable, proactive, and motivated by solving complex healthcare challenges. You balance big-picture thinking with attention to detail and are energized by collaboration.

What You Bring

• Bachelor’s degree required; advanced degree such as MBA, MPH, or similar preferred
• 10+ years of experience in pharma strategy experience
• Significant oncology experience across multiple brands and lifecycle stages
• Deep understanding of healthcare ecosystems, including regulatory considerations and key stakeholders
• Proven expertise in insight generation, market analysis, and strategic frameworks
• Strong leadership, communication, and presentation skills
• Experience leading teams and influencing cross-functional partners