Senior Brand Manager Lixiana
- Posted 03 May 2023
- Salary €90,000-100,000
- LocationMunich
- Job type Permanent
- DisciplineCommercial
- Reference85628
- Contact NameHannah Hollamby
Job description
Senior Brand Manager - Cardiovascular
Introduction
BioTalent have partnered with a pharmaceutical organisation to find an exceptional Senior Brand Manager to drive the implementation of the strategic framework focusing on customer experience.
You will be responsible for
Drive the implementation of the strategic framework for a dedicated product focusing on an integrated approach of customer experience, considering end to end journey
Engages cross-functionally for delivering a comprehensive customer experience strategy for a dedicated product including Medical Affairs, Market Access, Marketing & Sales and Digital Excellence
Drives implementation of single minded proposition and is responsible for customer experience planning for a dedicated product in alignment with the portfolio, focusing on patients
Challenge the strategy plans (EU and affiliates) for a dedicated product focusing on creating one E2E customer journey
Act as a product owner for digital solutions
Drives implementation of activities and content according to customer needs, delivers on EU campaigns together with affiliates
Acts as product owner for digital solutions, and drives implementation from the need identification to the roll-out of the solutions
Contributes to LCM and competitive approaches
You will bring the following
MBA/ marketing degree
5 years+ experience in pharma marketing/brand management
Commercial experience and acumen
Experience in creating content for HCPs
Hands-on proactive approach and accountability
Good communication and strong social skills
Experience to work in and lead cross-functional and cross-cultural teams
Ability to work in English - fluent written and spoken, additional language is a plus