Senior Brand Manager Lixiana

Posted 03 May 2023
Salary €90,000-100,000
Job type Permanent
Contact NameHannah Hollamby

Job description

Senior Brand Manager - Cardiovascular


BioTalent have partnered with a pharmaceutical organisation to find an exceptional Senior Brand Manager to drive the implementation of the strategic framework focusing on customer experience.

You will be responsible for

  • Drive the implementation of the strategic framework for a dedicated product focusing on an integrated approach of customer experience, considering end to end journey

  • Engages cross-functionally for delivering a comprehensive customer experience strategy for a dedicated product including Medical Affairs, Market Access, Marketing & Sales and Digital Excellence

  • Drives implementation of single minded proposition and is responsible for customer experience planning for a dedicated product in alignment with the portfolio, focusing on patients

  • Challenge the strategy plans (EU and affiliates) for a dedicated product focusing on creating one E2E customer journey

  • Act as a product owner for digital solutions

  • Drives implementation of activities and content according to customer needs, delivers on EU campaigns together with affiliates

  • Acts as product owner for digital solutions, and drives implementation from the need identification to the roll-out of the solutions

  • Contributes to LCM and competitive approaches

You will bring the following

  • MBA/ marketing degree

  • 5 years+ experience in pharma marketing/brand management

  • Commercial experience and acumen

  • Experience in creating content for HCPs

  • Hands-on proactive approach and accountability

  • Good communication and strong social skills

  • Experience to work in and lead cross-functional and cross-cultural teams

  • Ability to work in English - fluent written and spoken, additional language is a plus