Senior Brand Manager - Cardiovascular

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Introduction

BioTalent have partnered with a pharmaceutical organisation to find an exceptional Senior Brand Manager to drive the implementation of the strategic framework focusing on customer experience.

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You will be responsible for

• Drive the implementation of the strategic framework for a dedicated product focusing on an integrated approach of customer experience, considering end to end journey

• Engages cross-functionally for delivering a comprehensive customer experience strategy for a dedicated product including Medical Affairs, Market Access, Marketing & Sales and Digital Excellence

• Drives implementation of single minded proposition and is responsible for customer experience planning for a dedicated product in alignment with the portfolio, focusing on patients

• Challenge the strategy plans (EU and affiliates) for a dedicated product focusing on creating one E2E customer journey

• Act as a product owner for digital solutions

• Drives implementation of activities and content according to customer needs, delivers on EU campaigns together with affiliates

• Acts as product owner for digital solutions, and drives implementation from the need identification to the roll-out of the solutions

• Contributes to LCM and competitive approaches

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You will bring the following

• MBA/ marketing degree

• 5 years+ experience in pharma marketing/brand management

• Commercial experience and acumen

• Experience in creating content for HCPs

• Hands-on proactive approach and accountability

• Good communication and strong social skills

• Experience to work in and lead cross-functional and cross-cultural teams

• Ability to work in English - fluent written and spoken, additional language is a plus

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