Marketing Manager – Medical Device (Implantable Product Line)

Location: Westlake Village, CA (100% Onsite)
Travel: ~30%

Overview

A growing medical device company focused on women’s health technologies is seeking a B2B Marketing Manager to support an implantable product portfolio. This individual will play a key role in strengthening brand presence, supporting commercial growth, and executing marketing initiatives that connect innovative healthcare solutions with providers and customers.

This role works closely with sales, product management, and executive leadership to ensure marketing strategies align with broader organizational goals.

Key Responsibilities

Product & Marketing Strategy

• Manage marketing strategy, positioning, and lifecycle performance for an assigned product line.

• Align marketing initiatives with company objectives and evolving healthcare market trends.

• Lead strategy and execution of product launches, product updates, and related cross-functional initiatives.

Digital & Campaign Marketing

• Develop and execute B2B digital marketing campaigns, including email marketing programs designed to nurture leads and increase engagement.

• Monitor campaign performance and optimize strategies to maximize ROI.

• Create marketing content for email campaigns, presentations, and social channels.

Trade Shows & Events

• Plan and manage trade show participation and industry events, including logistics, booth design, lead generation strategies, and post-event follow-up.

• Coordinate with internal teams and external vendors to ensure successful event execution.

Marketing Operations & Analytics

• Track campaign performance and report key metrics and KPIs to leadership.

• Maintain CRM and marketing databases to support lead tracking and campaign reporting.

• Ensure marketing materials and communications align with brand and compliance guidelines.

Market Intelligence

• Conduct research on industry trends, customer insights, and competitive positioning to inform marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

• 5+ years of B2B marketing experience, ideally within healthcare, medical device, or regulated industries.

• Strong experience managing trade shows, product marketing initiatives, and digital campaigns.

• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).

• Proven ability to execute email marketing campaigns and lead nurturing strategies.

• Strong analytical skills with experience evaluating campaign performance and optimizing outcomes.

• Excellent project management, communication, and organizational skills.

• Comfortable working in a growth-stage environment with evolving priorities.

Compensation & Benefits

• Bonus eligibility

• Medical, dental, and vision coverage (strong employer contribution)

• 401(k) with employer match

• Life and AD&D insurance

• Generous PTO policy

• Paid parental leave

• Paid holidays

Company Environment

This organization offers a collaborative, mission-driven culture where employees have strong visibility with leadership and the ability to make meaningful contributions. The company is committed to improving patient outcomes and supporting community initiatives throughout Southern California.