Head of Marketing

Posted 13 September 2023
Job type Permanent
Contact NameSarah Ghaziri

Job description

Head of Marketing

We are an agile and rapidly expanding HealthTech organization embarking on our first marketing hire. This presents an exceptional opportunity for a seasoned Marketing professional to assume a prominent role within our company. In this capacity, you will play a crucial role in supporting our sales team by generating high-quality leads to drive commercial success in the German market.

Key Skills for Growth Marketing:

• You harmonize an analytical approach rooted in data and numbers with a profound understanding of customer psychology.

• You will conceive and implement a comprehensive strategy for overseeing all digital and offline marketing endeavors, acting as a linchpin in our success plans for 2024.

• Your ambition and creativity drive you to propel your career within a forward-thinking and exceptionally ambitious digital health startup with a promising future.


• Ensure the company conveys the appropriate messaging to attract potential customers and nurture existing relationships.

• Strategize, establish, and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Gauge and report the performance of all digital marketing initiatives, evaluating their success against our predefined objectives (ROI & KPIs).

• Brainstorm fresh and innovative growth strategies encompassing both digital and offline marketing.

• Devise, carry out, and assess experiments and conversion tests (e.g., split testing of campaigns).

• Collaborate closely with internal teams (e.g., Sales) to craft effective campaigns and landing pages, continuously enhancing the user experience and conversion rates.

• Identify pivotal conversion points and drop-off stages, optimizing user journeys.

• Partner with agencies and external marketing collaborators.


• Proven track record in leading and overseeing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

• Demonstrated expertise in managing offline marketing campaigns.

• Proficiency in using website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).

• Strong hands-on experience with ad-serving tools. • Exceptional proficiency in setting up and optimizing PPC campaigns across major search engines.

• Previous experience in a tech startup and/or within an agency serving startup clients.

• Proficient in devising and launching marketing campaigns spanning web, SEO/SEM, social, email, and display.

• Fluent in both English and German, with excellent written and verbal communication skills.

• Highly analytical, with a data-driven mindset.

• Embrace a "growth mindset," constantly seeking new opportunities to accelerate growth prospects.

• Strong budget management skills and proficiency.