- Posted 06 March 2024
- LocationBraine-l'Alleud
- Job type Permanent
- Reference103038
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Brand Manager CV
Job description
Job Title: Brand Marketing Manager - CV
Purpose of the Job:
Your role will involve planning, developing, and coordinating all technical and promotional activities related to product marketing. The ultimate goal is to achieve annual and long-term sales and profit objectives.
Key Result Areas:
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Preparation and Implementation of Marketing Plan:
- Develop an annual marketing plan for assigned products in line with company guidelines.
- Contribute to the company's 5-year business plan.
- Enhance marketing effectiveness through creative omnichannel campaigns.
- Analyze marketing and sales developments against agreed plans.
- Monitor profit performance and recommend corrective actions.
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Product and Market Intelligence:
- Maintain expertise in product, therapy, and disease knowledge.
- Stay informed about competitive developments.
- Analyze sales promotion activities of competitive products.
- Provide information to management and sales teams.
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Promotional Material:
- Propose, create, and implement promotional actions aligned with the marketing plan.
- Conduct pre-testing of strategies and materials where necessary.
- Present promotional plans to the sales force.
- Coordinate production of sales promotional material.
- Ensure compliance with promotional material release procedures and legal requirements.
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Support to Sales Force and Field Feedback:
- Provide logistic support to the sales force with marketing strategies and materials.
- Ensure availability of planned material for sales force use.
- Present and sell promotional strategies to the sales force.
- Conduct field visits to evaluate implementation of marketing plans.
- Maintain close links with sales staff and target audiences.
- Participate in training courses to educate the sales force.
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New Products:
- Conduct market research activities.
- Coordinate pre-marketing activities.
- Produce preliminary marketing plans.
Accountabilities:
- Design plans to maximize sales and profit growth.
- Contribute to the annual budget compilation.
- Maintain marketing expenses within approved budgets.
- Ensure all agreed marketing activities are undertaken to meet objectives.
- Organize and maintain efficient data information systems.
- Maintain product, therapy, and disease knowledge.
- Assist in evaluating new business opportunities.
Profile:
- Master's degree in Marketing, Economics, or related field; or Bachelor's degree with relevant experience.
- Fluent in English, French, and Dutch.
- Minimum of 3 years of industry experience.
- Proven track record in Marketing and product launches.
- Commercial experience is essential.
- Proactive with strong communication and social skills.
- Ability to work in and lead cross-functional teams.