Job Title: Brand Marketing Manager - CV

Purpose of the Job:

Your role will involve planning, developing, and coordinating all technical and promotional activities related to product marketing. The ultimate goal is to achieve annual and long-term sales and profit objectives.

Key Result Areas:

1. Preparation and Implementation of Marketing Plan:

   • Develop an annual marketing plan for assigned products in line with company guidelines.
   • Contribute to the company's 5-year business plan.
   • Enhance marketing effectiveness through creative omnichannel campaigns.
   • Analyze marketing and sales developments against agreed plans.
   • Monitor profit performance and recommend corrective actions.

2. Product and Market Intelligence:

   • Maintain expertise in product, therapy, and disease knowledge.
   • Stay informed about competitive developments.
   • Analyze sales promotion activities of competitive products.
   • Provide information to management and sales teams.

3. Promotional Material:

   • Propose, create, and implement promotional actions aligned with the marketing plan.
   • Conduct pre-testing of strategies and materials where necessary.
   • Present promotional plans to the sales force.
   • Coordinate production of sales promotional material.
   • Ensure compliance with promotional material release procedures and legal requirements.

4. Support to Sales Force and Field Feedback:

   • Provide logistic support to the sales force with marketing strategies and materials.
   • Ensure availability of planned material for sales force use.
   • Present and sell promotional strategies to the sales force.
   • Conduct field visits to evaluate implementation of marketing plans.
   • Maintain close links with sales staff and target audiences.
   • Participate in training courses to educate the sales force.

5. New Products:

   • Conduct market research activities.
   • Coordinate pre-marketing activities.
   • Produce preliminary marketing plans.

Accountabilities:

• Design plans to maximize sales and profit growth.
• Contribute to the annual budget compilation.
• Maintain marketing expenses within approved budgets.
• Ensure all agreed marketing activities are undertaken to meet objectives.
• Organize and maintain efficient data information systems.
• Maintain product, therapy, and disease knowledge.
• Assist in evaluating new business opportunities.

Profile:

• Master's degree in Marketing, Economics, or related field; or Bachelor's degree with relevant experience.
• Fluent in English, French, and Dutch.
• Minimum of 3 years of industry experience.
• Proven track record in Marketing and product launches.
• Commercial experience is essential.
• Proactive with strong communication and social skills.
• Ability to work in and lead cross-functional teams.