Case study: Scalable freelance solutions for Pharma advertising agencies
Client overview
Our client, a leading healthcare advertising and medical communications agency, manages a diverse portfolio of brands across multiple therapeutic areas. With fluctuating workloads and varying project scopes, they required a flexible freelance solution to support both fast-turnaround projects and long-term strategic initiatives.
The challenge
The agency faced several operational and staffing obstacles, including:
- Difficulty sourcing high-quality freelance talent at short notice
- A need for flexible engagement models (short-term, long-term, and temp-to-perm)
- Limited internal bandwidth for managing onboarding, payroll, and logistics
Our solution
BioTalent partnered closely with the client to deliver a fully scalable freelance hiring solution:
- Vetted freelance talent across account services and project management
- Employer of Record services, handling payroll, contracts, and compliance
- Freelancers aligned with the agency’s project flow, brand tone, and team culture
- Close collaboration with internal hiring managers to ensure placement success
The results
- Five successful freelance placements across account and project roles
- Four contract extensions due to strong performance
- Two freelancers converted to permanent employees
- Significant reduction in administrative workload for HR and operations
Why it worked
- Speed and specialisation: a ready network of skilled healthcare agency freelancers
- Flexible model: adaptable staffing for four-week sprints or four-month campaigns
- Trusted talent: candidates pre-vetted for experience, communication, and agency readiness
- Strategic alignment: BioTalent operated as a seamless extension of the internal team
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